4 Trends In E-Commerce In 2014

1) Content is the most important


Google Algorithms have completely altered the websites listed on the search page. You cannot rely solely on Titles and Meta tags to get Google’s attention. Instead, Google tends to prioritize websites that have real and appealing contents.

Therefore, an Ecommerce website needs two things. Firstly, you need to provide an interesting description and detailed information about your products to increase Google’s attention on your website. Secondly, it is a good idea to have your own blog in the ecommerce website. The blog is a great way to provide customers with useful information about the products like usage, advice, review, etc. which also increase the impression when customers search for your website.

2) Mobilization


Mobility is growing and becoming an irreversible trend. Research has pointed out that nearly 40% of consumers do their shopping on mobile devices. Undoubtedly, mobile shopping is an essential trend in the future. All you have to do is to turn your website and customers’ online shopping experience into mobile convenient and mobile friendly.

However, Vietnamese e-commerce websites have not paid proper attention to developing mobile application development or improve their online shopping website. It is important that you take this into consideration years ago; otherwise you have to immediately invest in this factor from now.

3) A variety of unique products and services


Customers want be outstanding. They want popularity around them except for what they own, the unique products that set them apart. Being able to provide products and services with customization functions sets your business apart from your competitors.  The more you are able to provide customization, the likelier you are to be successful.

4) Prompt and complimentary shipping:

airliner with a globe and autoloader with boxes in a container

There are many intriguing promotions for online shoppers and a large amount of free shipping services them. Your business is supposed to effectively take advantage of this trend; otherwise your customers will turn to other shops.

Due to Vietnamese special characters of traffic, many shipping services have come to play, yet customers’ demands have not been properly met. Thus, shipping services is a potential market for e-commerce business.

According many software outsourcing vietnam experts, robot will make a change and it may be a super method shipping for your company.


Source: TechinAsia

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About author

Thao Nguyen

I am working as a Marketer at S3Corp. I am a fan of photography, technology, and design. I’m also interested in entrepreneurship and writing.

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