Spotlight On: Outsourcing Software Development to Southeast Asia
— October 25, 2018Outsourcing software development has become a strategic decision for many companies across various industries. Historically, India and China have been the go-to destinations for outsourcing due to their well-established IT infrastructure and large pool of skilled workers. However, as both countries face rising costs, workforce turnover, and other challenges, companies are beginning to look beyond these traditional giants. Southeast Asia, with its growing tech talent and favorable business environments, has emerged as a viable alternative. Among the countries leading this shift is Vietnam, which has quickly gained recognition as a top outsourcing destination.
IT Outsourcing in Southeast Asia
Revenue in Southeast Asia’s IT outsourcing market is projected to reach $11.35 billion by 2024, highlighting its rapid growth and increasing significance. This market is expected to experience a compound annual growth rate (CAGR) of 10.05% from 2024 to 2029, resulting in an estimated market volume of $18.32 billion by the end of the forecast period. Such expansion underscores the region’s rising role as a key player in the global IT outsourcing industry.
The average spend per employee within the IT outsourcing sector in Southeast Asia is set to hit $32.67 in 2024. This metric demonstrates the growing reliance on outsourcing services, driven by businesses seeking cost-effective solutions and skilled labor. The region’s competitive advantages, such as affordable labor costs, a tech-savvy workforce, and supportive government policies, make it an attractive destination for companies worldwide.
Globally, the United States will dominate IT outsourcing revenues, with a projected $197.30 billion in 2024. Although Southeast Asia’s market is relatively smaller, its growth trajectory is impressive. This rising trend is fueled by advancements in web and mobile development, software engineering, and cloud-based services. Companies increasingly view Southeast Asia as a hub for reliable, scalable, and efficient outsourcing solutions.
The competitive environment in Southeast Asia also encourages innovation and the adoption of advanced technologies. Outsourcing firms in countries like Vietnam, the Philippines, and Malaysia have embraced artificial intelligence, big data, and cybersecurity, strengthening their service offerings. This dynamic ecosystem ensures that the region remains a go-to destination for IT outsourcing projects.
Shifting Focus from India and China
India and China have long dominated the outsourcing landscape, especially in software development. Both countries offer a wealth of skilled professionals at relatively lower costs, making them attractive options for companies looking to save money while gaining access to high-quality development services. However, recent trends are causing companies to reconsider these established choices. One of the main issues is rising wages, particularly in cities like Mumbai, Bengaluru, Shanghai, and Beijing. In addition to higher costs, both countries have experienced significant increases in employee turnover, further driving up the cost of outsourcing.
As wages climb, companies face greater challenges in recruiting and retaining top talent. In India, for instance, high turnover rates have become a significant concern, making it harder to maintain project consistency and quality. Meanwhile, China’s political climate and increasing taxes on foreign businesses have also raised alarms for companies considering long-term outsourcing arrangements. These factors have prompted businesses to seek out alternative locations where they can continue to benefit from competitive pricing and reliable talent.
IT Outsourcing in Vietnam
Vietnam stands out as a promising market within Southeast Asia, with projected IT outsourcing revenue reaching $694.80 million by 2024. The country’s CAGR of 12.23% between 2024 and 2029 is higher than the regional average, positioning Vietnam as a leader in outsourcing growth. By 2029, the market volume is anticipated to reach $1.237 billion, reflecting Vietnam’s increasing role in the global IT services landscape.
The average spend per employee in Vietnam’s IT outsourcing market is expected to be $12.14 in 2024. This figure, while lower than the regional average, reflects the country’s cost-effectiveness. Vietnam offers a unique combination of affordability and quality, which appeals to companies looking for efficient web and mobile development services. Its workforce, known for technical expertise and adaptability, has attracted partnerships with major international corporations.
Vietnam’s growth in IT outsourcing is supported by its expanding tech ecosystem. Cities like Ho Chi Minh City and Hanoi have become innovation hubs, with numerous startups and established firms specializing in software development, cloud computing, and artificial intelligence. Leading Vietnam outsourcing companies, such as S3Corp, play a pivotal role in driving this growth by delivering customized solutions that cater to diverse business needs.
The global comparison further emphasizes Vietnam’s potential. Its favorable business environment, robust education system, and increasing investments in IT infrastructure make it a competitive alternative for outsourcing partnerships.
In addition, Vietnam’s government initiatives have been instrumental in fostering a conducive environment for IT outsourcing. Policies that promote digital transformation, tax incentives for tech companies, and investments in tech parks have significantly enhanced the country’s appeal.
So, Why Vietnam is Gaining Popularity
Vietnam has emerged as one of the most attractive alternatives for companies looking to outsource software development. While it may not have the same level of recognition as India or China, Vietnam offers several advantages that make it a strong contender in the outsourcing market.
First and foremost, Vietnam’s economic policies have been highly favorable for foreign businesses. The country has implemented a series of reforms aimed at attracting international companies and boosting its tech sector. These efforts have been successful, with many large corporations, including Samsung and Microsoft, establishing significant operations in the country.
In addition to these foreign investments, Vietnam is home to a growing number of tech startups. These startups are pushing the boundaries of innovation, and many are now offering outsourcing services that rival those found in more established markets. As the country’s tech sector continues to expand, so does its appeal as an outsourcing destination.
One of the key advantages Vietnam offers is its low turnover rate among employees. In countries like India, high employee attrition has driven up the cost of outsourcing. In contrast, Vietnam maintains relatively stable employment levels, which helps keep wage growth in check. This factor, combined with the country’s favorable tax policies, makes Vietnam an increasingly cost-effective choice for businesses looking to outsource software development.
The Language Advantage
Another significant factor driving companies to consider Vietnam as an outsourcing destination is the country’s proficiency in English. While Vietnamese is the official language, English is widely spoken, especially among the younger population. Many of Vietnam’s college graduates have a strong command of English, making it easier for them to communicate with international clients. This linguistic advantage is particularly important in the field of software development, where clear and efficient communication is essential for the successful completion of projects.
Most IT professionals in Vietnam are capable of working with clients in English, ensuring smooth interactions throughout the development process. This ease of communication reduces the likelihood of misunderstandings and helps maintain high-quality standards in outsourced projects. For U.S.-based companies, in particular, the ability to communicate fluently in English makes working with Vietnamese developers much more accessible compared to some other outsourcing destinations.
Vietnam’s Growing Tech Expertise
Vietnam’s workforce is increasingly well-equipped with the skills necessary for modern software development. Many Vietnamese developers are proficient in a wide range of technologies, including popular programming languages such as Java, Python, Golang, and C#. They also have experience with various database management systems like MySQL and PostgreSQL. In addition to traditional software development, Vietnamese developers are also skilled in web and mobile application development, cloud-based solutions, and software testing.
This growing technical expertise is another reason why Vietnam is becoming a popular outsourcing choice. The country’s focus on education, particularly in the STEM (science, technology, engineering, and mathematics) fields, has ensured a steady supply of qualified workers. As the global demand for tech talent continues to rise, Vietnam is well-positioned to meet the needs of companies seeking skilled developers for projects across various industries.
Cost and Efficiency Benefits
Outsourcing to Vietnam offers several cost advantages. As labor costs continue to rise in traditional outsourcing hubs like India and China, companies are looking for alternatives that offer the same level of expertise at a more affordable rate. Vietnam, with its relatively low cost of living and competitive wages, presents an attractive option for businesses looking to reduce their outsourcing expenses. At the same time, the country’s improving infrastructure and growing tech ecosystem ensure that companies can access the high-quality software development services they need.
Vietnam’s cost advantages are further amplified by its ability to deliver results quickly and efficiently. Many Vietnam software development companies are able to complete projects in shorter time frames while maintaining high standards of quality. This combination of low costs and fast delivery makes Vietnam an appealing option for businesses that need to stay competitive in fast-moving markets.
Political Stability and Trade Relations
Another reason why companies are increasingly turning to Vietnam for outsourcing is the country’s political stability. Unlike China, which has faced increased scrutiny from the international community, Vietnam offers a more predictable and stable environment for businesses. The government has consistently implemented policies aimed at fostering economic growth and improving the business climate, making it an attractive place for foreign investment.
Moreover, Vietnam’s growing network of trade agreements further strengthens its position as an outsourcing hub. The country has signed numerous trade agreements with countries across the world, including the United States, Japan, and the European Union. These agreements not only facilitate easier trade but also provide businesses with additional confidence in the stability of the Vietnamese market.
The Rise of Southeast Asia as a Whole
While Vietnam is emerging as a strong contender in the outsourcing market, it is not the only Southeast Asian country making strides in this area. The Philippines, Thailand, and Indonesia are also attracting attention from companies looking to outsource software development. These countries offer similar advantages, such as cost-effective labor, a growing tech workforce, and favorable business conditions.
The Philippines, for instance, has long been known for its outsourcing services in areas such as customer support and call centers. However, the country is increasingly becoming a player in the software development space as well. Thailand and Indonesia, too, are making significant investments in their tech industries, with both countries focusing on developing their digital infrastructure and producing skilled tech talent.
As more companies look to outsource software development, Southeast Asia is well-positioned to become the go-to destination for businesses seeking reliable, cost-effective, and highly skilled partners. With countries like Vietnam leading the charge, the region offers a wealth of opportunities for companies looking to stay ahead of the competition.
Conclusion
The trend of outsourcing software development to Southeast Asia is growing, and Vietnam stands out as a leading destination for companies seeking high-quality, cost-effective solutions. With its competitive pricing, skilled workforce, English proficiency, and political stability, Vietnam offers significant advantages over more traditional outsourcing destinations like India and China.
As the global outsourcing market continues to expand, businesses that choose to partner with companies in Vietnam and other Southeast Asian nations will find themselves better positioned to compete in the digital economy. Southeast Asia is becoming a powerhouse for outsourced software development, providing companies with the talent and resources they need to succeed in an increasingly interconnected world.