S3Corp. Tech Blog

10 Game-Changing Trends for Businesses in 2017

The year 2017 marks a turning point for businesses aiming to stay competitive and innovative. The following trends, identified through observation and advisory roles with leading companies, are reshaping how businesses operate. These insights are tailored to provide a detailed understanding of each trend, ensuring businesses of all sizes can adapt and thrive. Let’s explore the key drivers of success for 2017.

Subject Matter Experts Emerge as Growth Catalysts

Subject matter experts (SMEs) are becoming vital for driving sales in B2B companies. Unlike traditional sales approaches that rely on order takers or generic salespeople, SMEs bring deep expertise and credibility to the table. Customers today value interactions with professionals who not only understand their needs but also offer insights that influence purchasing decisions. This shift is especially prominent in industries requiring technical knowledge or complex solutions, such as web and mobile development services.

SMEs stand apart by focusing on solving customer challenges rather than simply pushing products. Their ability to provide valuable perspectives makes them indispensable for businesses looking to build trust and foster long-term relationships. Companies should invest in sales training programs tailored to SMEs to create a culture that prioritizes meaningful customer engagement over volume-driven sales.

Crowdfunding Validates Product Development

Crowdfunding has evolved beyond a tool for startups; it now plays a strategic role in product validation for companies of all sizes. Businesses leverage platforms like Kickstarter and Indiegogo not just to secure funding but to test market interest before committing to large-scale production. For example, Smith & Bradley, Ltd., a tactical watch manufacturer, uses crowdfunding campaigns to gauge consumer interest and refine product designs.

Large corporations are also adopting this approach. GE Appliances’ FirstBuild initiative exemplifies how businesses can harness the power of crowdfunding to validate innovative ideas. By engaging early adopters, companies reduce risks associated with product launches while gathering valuable feedback to fine-tune offerings. Crowdfunding serves as a practical way for businesses to accelerate innovation and align products with market demand.

Integration of Sales and Content Marketing

The integration of sales and content marketing has become crucial as customers increasingly rely on online research before making decisions. Leading organizations understand that aligning these functions ensures customers find relevant, helpful content at every stage of their buying journey. For example, Tesla integrates content marketing seamlessly into its sales process, providing educational resources that help buyers make informed choices.

By creating content that addresses these questions, businesses position themselves as trusted advisors, improving customer confidence and shortening sales cycles.

The Growing Importance of Video Content

Video has emerged as an essential medium for engaging audiences. Studies indicate that executives and consumers alike prefer video for its ability to convey information effectively. Businesses that use video to address customer concerns, demonstrate products, or share insights stand to gain a competitive advantage.

Unlike traditional advertising, which may feel intrusive, videos designed to educate or inform build trust. Advanced video production techniques, such as dynamic content assembly based on user preferences, allow companies to deliver personalized messages.

Data-Driven Decision Making

In 2017, data analytics is more critical than ever. Businesses increasingly rely on data to drive strategic decisions, optimize operations, and enhance customer experiences. Tools that analyze customer behavior, market trends, and operational efficiency provide actionable insights, enabling companies to stay agile in a competitive environment.

By leveraging data, businesses can identify opportunities for growth and areas for improvement. For example, analyzing customer feedback can reveal gaps in service delivery, prompting targeted initiatives to address these issues.

Remote Work and Flexible Arrangements Gain Traction

Remote work and flexible arrangements continue to reshape workplace dynamics. Advances in technology enable teams to collaborate effectively, regardless of location. Companies that embrace this trend benefit from access to a broader talent pool and improved employee satisfaction.

This shift is particularly relevant in industries like web and mobile development, where skilled professionals may prefer remote opportunities. Software companies leverage this trend by adopting tools and practices that support seamless remote collaboration, ensuring consistent quality and productivity across distributed teams.

The Rise of Artificial Intelligence and Automation

Artificial intelligence (AI) and automation are transforming industries by streamlining processes and improving efficiency. From chatbots providing customer support to algorithms optimizing supply chains, these technologies are driving significant change.

Businesses that adopt AI solutions can enhance productivity while reducing costs. For example, using AI-driven tools for software development can accelerate project timelines and improve code quality.

Sustainability Becomes a Business Imperative

Sustainability is no longer optional; it is a core component of modern business strategies. Customers increasingly expect companies to prioritize environmental and social responsibility. This trend influences purchasing decisions and brand loyalty.

Businesses can incorporate sustainability by adopting energy-efficient practices, reducing waste, and supporting community initiatives.

Customer Experience as a Differentiator

Exceptional customer experiences are becoming a key differentiator in competitive markets. Companies that prioritize understanding and exceeding customer expectations build stronger relationships and gain a competitive edge.

Investing in user-friendly interfaces, responsive support, and personalized services enhances customer satisfaction.

The Growth of Collaborative Ecosystems

Collaborative ecosystems, where companies partner to create value, are gaining momentum. By pooling resources and expertise, businesses can tackle challenges and seize opportunities that would be difficult to address alone.

This approach is particularly relevant for outsourcing providers, which can collaborate with clients to co-develop solutions tailored to their specific needs. Building strong partnerships fosters trust and creates mutually beneficial outcomes.

These trends highlight the evolving landscape of business in 2017. By embracing these developments, companies can position themselves for success in an increasingly dynamic environment.