S3Corp. Tech Blog

Mobile technology has transformed how businesses interact with customers. It’s no longer something that might become essential—it has already taken over. Mobile devices are now an integral part of how businesses engage with their customers, and for many companies, mobile has become a core element of their success. According to a report by Forrester, businesses that include mobile and web applications in their strategies perform better than those that do not. The shift to mobile is not a future consideration; it’s here now, and your business must adapt to stay competitive. If you are still figuring out your mobile strategy, this guide will provide the necessary steps to ensure your business leverages the full potential of mobile technology.

Understanding Mobile Users

Understanding your mobile users is essential to ensuring your business strategy is effective. In a data-driven landscape, businesses are constantly working to understand consumer behavior. A study by Harvard Business Review revealed that 68% of mobile device use happens at home, with most of this time spent on activities like playing games, browsing social media, or casually shopping. This information highlights the difference in how people use mobile devices compared to desktop or laptop computers. Mobile users tend to engage with content in shorter bursts and in a more relaxed, personal setting. By understanding how and why your customers use mobile devices, your business can create marketing efforts that align with user behavior, making it easier to connect with your target audience.

Move Beyond Apps

Many businesses have focused heavily on creating apps or websites to attract customers. However, this approach is no longer enough. According to Forrester, businesses should stop expecting customers to download an app or visit a website. Instead, companies should find ways to “borrow mobile moments,” meeting customers wherever they are. This means reaching customers on their mobile devices in a way that feels natural and unobtrusive.

One of the first steps businesses should consider is adopting mobile payment apps. In 2015, many businesses began upgrading their payment systems to accept newer payment methods such as EMV and NFC, with the cost of upgrading to NFC-capable equipment being relatively low. As more consumers upgrade to smartphones with NFC capabilities, mobile payment methods like Apple Pay are expected to become more prevalent. Therefore, businesses must ensure they are equipped to accept these types of payments.

Additionally, businesses should have a strong presence on navigation apps. When customers search for businesses, they often do so while on the move. It’s crucial to ensure your business appears prominently on these maps, especially for customers who are nearby. Businesses should also focus on building a reputation on review sites like Yelp and Google Reviews. Even though a business cannot control its reviews, it’s essential for customers to be able to find positive feedback about your company on these platforms. Encouraging satisfied customers to leave reviews can significantly impact the perception of your business and attract more customers.

Make Mobile Ordering Easy

In industries such as food service, mobile ordering has become a major convenience that customers expect. Starbucks is one example of a company that has recognized the importance of mobile ordering, and many others are following suit. For businesses that offer delivery, partnering with services like GrubHub can streamline the ordering process. Businesses that sell products need to make sure their mobile shopping experience is seamless. Products should be easy to browse, view, and purchase on smaller screens. Additionally, mobile shopping carts must be simple to use, ensuring that customers can complete their purchases without frustration.

Focus on Mobile Content Marketing

If your content marketing strategy has primarily focused on improving your Google ranking, it may be time to rethink your approach. As mobile usage continues to grow, businesses must adjust their content strategies to reach consumers on their mobile devices. The experience of browsing the web on a smartphone is very different from browsing on a desktop or laptop. Consumers tend to have shorter attention spans when browsing on mobile devices, and the way they engage with content is more immediate and on-the-go. To capture their attention, businesses need to make their content more engaging and concise.

Storytelling has become a key element in mobile-driven marketing. Brands are finding creative ways to connect with consumers through compelling stories that are easy to digest on a mobile screen. As more customers use their mobile devices as their primary means of accessing content, businesses that leverage mobile content marketing will be better positioned to attract and retain customers. This approach can help businesses stand out from the competition by offering content that is specifically tailored to the mobile experience.

The Growing Impact of Mobile on Consumer Behavior

It’s clear that mobile technology has a major influence on consumer behavior. In 2015, businesses began to realize the significance of mobile in driving customer engagement. Brands that embraced mobile technology early on have seen the benefits in terms of increased sales and customer loyalty. As mobile usage continues to grow, businesses that fail to adopt mobile strategies risk being left behind. To stay ahead, businesses must recognize the importance of mobile and take steps to integrate it into their operations.

Mobile is no longer a trend; it’s a fundamental part of how businesses operate and interact with customers. By understanding mobile users, moving beyond traditional apps, and optimizing mobile content and ordering experiences, businesses can improve the customer experience and gain a competitive edge. S3Corp, a leading outsourcing company in Vietnam, understands the value of mobile technology and can help businesses in various industries develop strategies that drive mobile engagement and customer satisfaction. If your business hasn’t yet embraced mobile, now is the time to make the shift and ensure that you’re ready to compete in the mobile-driven market of today and the future.

In conclusion, mobile technology has already become an essential aspect of business success. It influences customer behavior and interactions in ways that businesses must understand and adapt to. Whether it’s through mobile payments, navigation apps, or mobile ordering, businesses must find ways to meet customers where they are. Additionally, focusing on mobile content marketing and streamlining the customer experience on mobile devices will help businesses stay relevant and competitive. The businesses that succeed in the mobile era will be those that are able to quickly adapt and leverage mobile technology to enhance the customer experience.